Comanapracil

Comanapracil.

Case Scenario: Launching a Cancer Drug: Comanapracil

You are a pharmaceutical executive. You believe that your firm, Ropache, may have developed a promising new drug, Comanapracil, which seems to arrest the progress of breast cancer for 2 years with no significant side effects. Clinical trials suggest that the drug is 100% effective for 2 years. After 2 years, tumor growth resumes at the same rate. Therefore, Comanapracil can only be used for a 2-year course, after which it loses its effectiveness.

Professional Skills: Written Communication, Technology, and Critical Thinking and Problem Solving are assessed in this Competency

Your response to this Assessment should:

• Use the Assessment documents and video as required.
• Reflect the criteria provided in the Rubric.
• Adhere to the required assignment length.
• Use the APA course template.
• Download the Writing Checklist to review prior to submitting your Assessment.

This Assessment requires submission of two (2) files. Save your files as follows:

• Save Part I as FM005_PartI_firstinitial_lastname (for example, FM005_PartI_J_Smith).
• Save Part II as FM005_PartII_firstinitial_lastname (for example, FM005_PartII_J_Smith).

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Instructions

Before submitting your Assessment, carefully review the rubric. This is the same rubric the assessor will use to evaluate your submission and it provides detailed criteria describing how to achieve or master the Competency. Many students find that understanding the requirements of the Assessment and the rubric criteria help them direct their focus and use their time most productively.

Rubric

Access the following to complete this Assessment:

• U.S. Breast Cancer Statistics
• Annual Costs of Cancer Care—Cancer Prevalence and Cost of Care Projections:
• Chemo Costs in U.S. Driven Higher by Shift to Hospital Outpatient Facilities
• GDP Per Capita
• Health Expenditure Per Capita
• Life Expectancy at Birth, Total (Years)
• Breast Cancer Drug – Comparison Chart

This assessment has two-parts.  Click each of the items below to complete this assessment.

Part I: Determine Pricing and Marketing Strategy for a New Drug

You have been tasked with developing a pricing and marketing strategy for Comanapracil. As you undertake this task, refer to the following resources mentioned above:

• U.S. Breast Cancer Statistics
• Annual Costs of Cancer Care—Cancer Prevalence and Cost of Care Projections
• Chemo Costs in U.S. Driven Higher by Shift to Hospital Outpatient Facilities
• Breast Cancer Drug—Comparison Chart

Create a 10- to 15-slide presentation, for the board of directors, to convince them that Comanapracil is a good investment. The presentation should address the following economic issues related to the marketing of Comanapracil:

• Develop and present estimates for the demand for Comanapracil and the price of the drug you think the market will bear. Be sure to include the number of customers for this drug.
• Describe where and to whom you will focus your marketing efforts. For each, detail why they are important.
• Explain how you will ensure that insurance companies pay for your drug.
• Explain the elasticity of demand for a drug like Comanapracil. What factors could potentially change the elasticity of demand?
• Assume you are able to obtain a patent, and are ready to go to market immediately. Explain the length of time for which your drug will receive patent protection, so that you are protected from competition prior to generics entering the market. Also, explain why patent protection exists in healthcare.

Comanapracil